Our partnership is built on mutual respect, aligned values and a shared commitment to creating a brand that redefines modern luxury through purpose, precision and presence. We bring together two distinct yet complementary perspectives: Asil’s strategic and creative leadership, shaped by a global career with over 150 luxury brands, and Karly’s modern, intuitive approach to branding and storytelling. At Upper District, we are crafting more than just clothing. We are building a movement that celebrates strength in subtlety, elegance in structure and the confidence that comes from authenticity. Together, our vision is to empower women through beautifully made pieces that embody refinement, intention and timeless relevance.

Join us in our journey.

Karly Gramlich - CEO, Upper District

Karly Gramlich is the founder of luxury label, Upper District. Raised by a single father on a Canadian farm with no TV and few distractions, she channeled her energy into sports, excelling in hockey. Often the only girl on all-male teams, she was relentless in her quest for winning.

After a toxic coaching experience in her teens ended her hockey path, she found refuge in sports. An all-round athlete, boxing became her passion, where discipline and resilience rebuilt her confidence.

A trip to Hong Kong sparked a new vision. Drawn into the world of luxury, Karly saw luxury not as status, but as craftsmanship, artistry and purpose.

Years later, after enduring a late-term pregnancy loss and a battle with her mental health, Karly discovered her true purpose.

Upper District was born. Her debut collection, Undisputed, is a tribute to women’s strength and resilience, because all woman are undefeated champions.

Asil Attar – Creative Director & Chief Creative Officer, Upper District

Asil Attar is a Forbes award-winning global fashion industry expert with over 30 years of experience, driving transformation, growth and innovation across the luxury and retail landscape. Attar is the creative force behind Upper District, leading the brand’s creative direction with a refined aesthetic rooted in modern luxury, precision tailoring and timeless sophistication. Asil brings a unique fusion of creative intuition and commercial acumen to the role.

A respected senior executive, she has worked across creative, brand and strategic leadership positions with over 150 global luxury and fashion brands. Her career spans from the shop floor to the boardroom, giving her an unmatched perspective on product, positioning and storytelling. Her strategic leadership and creative direction have reshaped business models, revitalized brand identities and expanded international footprints across the Middle East, Europe, Asia and the U.S.

At Upper District, she channels this deep expertise to craft collections that embody elevated femininity, structure and contemporary elegance, designed for powerful women who value quality, craftsmanship and quiet confidence.

Asil is an ambassador for women's empowerment, committed to supporting their ambition.